Mobile is the front door of your business. Orange BOB helps you to stimulate loyalty, engagement and to monetize it.

Who we are.
Orange stands for The Netherlands. BOB for Boost Offline Business.

Orange BOB is driven by entrepreneurial marketers with roots in cross-media marketing. We are forward-thinking about what's next to create a strong fundamental basis for the next decennium of retailing. We are not the software development geeks as you might expect. With proven technologies, we boost retailers who have an offline heritage and wants to make their business model future proof. 

We are trusted by brands and retailers looking to grow with mobile. We empower (mobile) marketers to build better relationships with their customers. Every day, marketers depend on Orange BOB to deliver more than one million mobile moments a day that inspires interest and drives action.

Answering the central question.
How does your brand affect lives of your target group in a positive way? How do you deliver continuous added value to their personal changing circumstances? How does your brand become a part of their lifestyle? What do you really know about your offline customers? How do you stimulate retention? How do you drive action?

Our vision.
Consumers want benefits. Experiences that make their lives easier, anticipate what’s next, add value and a bit of a magical touch.

What we do.
We develop mobile engagement strategies & apps based on marketing automation technology so marketers can connect human-to-human, at scale, with their customers, driving deep engagement and ROI.

Every day our clients experience our proven technologies which deliver exciting consumer insights and stunning rising sales results even measurable in two digit numbers.

Weave mobile experiences into campaigns for deeper relationships.

Illustration: Orange BOB Interactive Customer Engagement.

Illustration: Orange BOB Interactive Customer Engagement.

With more mobile devices than people in the world, mobile interactions are a key part of customer journeys. How can you ensure you’re driving deep engagement with your customers wherever they are? Our Mobile Marketing solution lets you deliver relevant, cross-channel experiences from a single unified platform.

Reach users as the individuals they are.

Customers seamlessly navigate between channels and devices, expecting their experience with your brand to be personalized wherever they are, especially on mobile. 

See the big cross-channel picture.

If you’re only tracking app engagement metrics, you're missing valuable customer insights. Listen to not only how users engage with your in-app and push notifications, but how they engage with your brand across other touchpoints so you can connect all their experiences with real-time messages.

Use comprehensive analytics for decision making.

Knowing which mobile marketing strategies produce the highest ROI is essential to your success. Test and measure what matters. Use data-driven performance metrics to identify opportunities to move customers along their journey.

Increase retention by reconnecting with users.

Despite the super-charged growth in mobile, most users stop using apps after the first 30 days. Re-engage lapsed users and ensure they come back again and again with tailored messages across mobile and other channels.

Build long-term relationships with your customers.

Easily build and scale automated marketing campaigns across channels that engage your customers in a personalized way, without support from IT. Learn about our email marketing, nurturing, ad targeting, and mobile engagement.

Pet Care Retail Chain Engagement Automation App


Make your pet care retail chain future proof.


Orange BOB provides the 2nd largest pet retail chain in the Netherlands (launch May 2018) with an exiting mobile automation engagement app that will increase store traffic and boost your sales.

  1. From now on you can take advantage of your competitors in your market and pure online players like Zoo Plus;
  2. Start learning from your customers, become more relevant and deepen the relationship.

Create new business models.

Share relevant data with your suppliers to improve purchase conditions and create new business models by selling direct marketing campaigns and make, for example, smart deals with pet insurance companies.

We help you on the way. 

You don’t have to start a complex IT development project yourself. You don’t have to worry about the implementation. We do it for you based on a fixed fee so the project will not go over budget. Our pricing model is based on a monthly subscription fee.

Our company is easily accessible. We prefer to communicate face-to-face. We love to visit you at your office to introduce our company. Let’s drink a cup of coffee, get to know each other better and let’s schedule a meeting to inform you in detail.

For more information or a detailed feature overview call +31 85 303 36 71 or mail to

Orange BOB | Mobile Engagement Automation

Our services:

  • Development mobile engagement automation software.
  • Mobile marketing strategies.
  • CRM & database analytics.

Call +31 85 303 36 71 or e-mail us at