“With the Dierspecialist app, pet owners facilitate the best possible life for their pets.”
 
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Dierspecialist, a retail chain with over 80 locations.

Objective: Transform Dierspecialist into a service-oriented retail chain that adds significant value to its formula by focusing on animal welfare. Dierspecialist is committed to a mobile app that enables 'owners' to facilitate the best possible life for their pets.

Dierspecialist sought a tool to attract numerous customers and reach them with highly personalized communication and services. For this purpose, Dierspecialist wanted to collect customer data on their pet preferences, products, and communication channels. This information, combined with purchase history, allows Dierspecialist to reach consumers with personalized offers and provide support to store employees for an unparalleled customer experience.

Fostering Long-Term Relationships:

  • Increasing customer loyalty

  • Raising average spending

  • Deepening customer relationships

  • Rewards for using the app

  • Pet passport + 90-point health check

To achieve these goals, various functionalities are offered with the owner and pet at the core. Owners receive only information about animals and activities that match their personal situation.

Each store has its environment in the app.

This way, the user truly feels connected to the entrepreneur. The entrepreneur can also communicate at the location level (promotions) in the heart of their target audience.

  • The app is available for Android and iOS and seamlessly integrated with the Valk ASPOS cash register system;

  • There is an intuitive web application to manage loyalty points, publish coupons, and provide insights into customer preferences

  • A direct communication channel in the app between the brand, the store manager, the store employee, and the customer

  • QR code and geo-fence technology for location-specific targeting

 
“With the DA app, we are adding an extra layer of service that was previously impossible.”
 
 
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Retail Chain DA Drogist, 330 Locations.

DA is the self-care specialist for your daily health queries. DA is keen to assist you in making healthy choices. That's why we've developed a very special app. This app not only easily helps you keep track of your health data but also provides useful tips and tricks. Plus, you get rewarded for maintaining a healthy lifestyle.

Reciprocity as a Driving Force.

Additionally, you earn points every time you engage in healthy activities like visiting your favorite sports club or walking in the forest. Instead of rewarding based on transactions, people are rewarded in advance.

Reciprocity refers to the principle where people tend to respond to kindness, favors, and positive actions with similar kindness. It is a socio-psychological concept that forms the foundation of many social interactions and relationships.

The power of reciprocity lies in its ability to motivate people to create mutual benefits and promote positive interactions. When someone performs a kind act, the recipient feels obliged to reciprocate, creating a sense of obligation. This can range from returning a favor to expressing gratitude or offering help.

Reciprocity plays a significant role in building and maintaining social relationships. It ensures a balanced exchange of help, support, and positive interactions between individuals. Through reciprocity, a sense of trust and connection is fostered among people, strengthening bonds.

Furthermore, reciprocity can be used as a tool for social influence. The principle of "obligation to reciprocate" suggests that people tend to comply with a request or concession if they have received something. This is often employed in marketing and sales, where companies offer free samples or trials to activate reciprocity and encourage potential customers to purchase products or services.

The power of reciprocity is rooted in our desire to be fair and just, and to promote positive interactions. It has the potential to strengthen relationships, build trust, and create a sense of community. By embracing reciprocity in our interactions, we can promote a positive social environment and build a more supportive and harmonious society.

With this, DA possesses the most effective tool of influence imaginable. When you give people something, in this case, value points, you know there will be a moment of redemption.

In short, instead of getting points with your purchase, you now earn points by being healthy.

At DA Drogist, you can now have professional and accessible Health Checks done:

  • BMI

  • Cholesterol

  • Skin

  • Glucose

  • Stress

  • Blood Pressure